In Sweden, retailers discovered the perfect formula for driving lottery ticket sales: combine product visibility with strategic placement, right at the checkout. By branding the conveyor belt with bright, eye-catching designs and the iconic Triss logo, they created a direct link between the act of paying and the excitement of possibly winning.

This simple yet effective solution keeps the lottery top of mind when shoppers are already spending. It taps into impulse behavior and adds a spark of excitement to the everyday routine. Bright visuals, repeated messaging, and full belt coverage turn the checkout into a sales-activating space.

Retailers who sell lottery tickets directly at the register benefit from increased ticket sales, stronger engagement, and better conversion rates all without taking up additional floor space. This use case proves that a branded belt is more than advertising. It’s a winning strategy.